Goodwin was director of organizational communications for the American Cancer Society. She was responsible for the enterprise-wide portal/intranet platform to build brand awareness and business literacy for the Society. Before joining the Society, Goodwin served as vice president for Greystone.Net, an Atlanta-based boutique firm with a focus on web marketing solutions for hospitals and healthcare organizations.

Goodwin has worked at Emory in two previous roles, one as media relations director in the Health Sciences Communications office for 10 years, and as assistant director of the Emory University Communications office for four years. While at Emory, Goodwin served on the Emory President's Commission on the Status of Women and the Emory Women's Center Board, and she received the employee Award of Distinction in 2000.

Goodwin's more than 25 years in higher education and healthcare communications also includes directing media relations at Saint Joseph's Hospital of Atlanta, the University of Illinois Chicago Health Sciences Center, and DePaul University. She began her communications career as a reporter at the Atlanta Journal and Constitution.